Crunchyroll's First Worldwide Brand Campaign Crunchyroll needed to position itself as the portal to anime's wildly imaginative worlds - not just a streaming platform, but the gateway to extraordinary stories. Working with a Japanese animation studio, we brought Crunchyroll’s mascot Hime to life in hand-drawn animation for the first time, transforming the ordinary into the extraordinary as she whisks viewers away from their screens into anime's vibrant universes.

Scope: Fully animated hero spot, global social campaign across 15 markets, OOH and broadcast on-demand placements, Times Square activation.