The Unfinished Film | Adobe Firefly Adobe wanted to show that AI doesn't replace creativity - it amplifies it. We partnered with AI filmmaker Sam Finn to create an intentionally incomplete film, then invited the global creative community to finish it using Adobe Firefly. Four creators with distinct styles - from claymation to cinematic VFX - demonstrated what's possible when imagination meets generative AI tools.

Scope: Hero film, creator collaboration series, social campaign across @adobefirefly, behind-the-scenes content, downloadable assets for community participation.