Nobody's favorite part of buying a car is the dealership. Hyundai Drive flipped the test drive into an Uber-like experience — the car comes to you.
Tested with real consumers and dealers
We piloted the concept with 55 consumers and 19 dealers across the United States, then pitched the results to Hyundai — earning the green light for production nationwide.
Mapping the journey
User flows across acquisition, activation, conversion, and retention — built against personas spanning prospects, owners, sales reps, and dealership administrators.
The prototype
A native mobile prototype covering the full experience — scheduling, two-way ratings, incentivized drives, music and beverage preferences, and shareable vehicle polls.
The dealer side
A dashboard built on transparency — previous, active, and scheduled test drives, with ratings flowing both ways between consumers and sales reps.
Beyond the app
A companion web app let customers request a test drive without downloading anything — at the dealership or from the couch.
